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Call Center

Most of us have called the toll free number on the back of a credit card. An agent working in an inbound call center likely received your call. On the other hand, the majority of us have received telemarketing calls at dinnertime. These types of calls are made from a call center, but these are considered outbound calls.


1. Call Center: What is it?

A call center is a physical, brick and mortar location in which an organization handles customer and other telephone calls. This is normally done through a computer automation system. Through the use of technology, a call center can handle a considerable volume of calls at the same time. The system routs calls to qualified representatives who provide problem resolution and log the call.

Mail-order companies, computer product help desks, and telemarketing companies are a few examples of businesses that normally use call center services. The physical environment involves an open workplace for call center agents. Each workstation includes a computer and a telephone with a headset.
A call center can function independently or it can be networked with other centers, which are linked to a corporate computer network.

2. Call Center Dynamics

Calls are normally classified in two categories, inbound or outbound. Inbound calls are made by consumers to obtain information, place orders, ask for help, or report a malfunction. In contrast, outbound calls are placed by agents to potential clients or members. The intent of these calls is normally to sell a product or service.

The staff is generally organized in a multi-tier support system, which results in efficient handling of calls. The first tier normally consists of operators who route calls to the corresponding department. An operator is also expected to provide general directory information. When a caller requires further assistance, the call may be forwarded to the second tier. Second tier agents are capable of resolving most problems. Some call centers may also have a third tier of support. This tier commonly consists of highly skilled technical product support staff as well as product engineers and developers.

Call centers are not free of criticism. Some critics claim that the work atmosphere is inhumane. Another area that critics point to is the low pay rates as well as some employer’s restrictive working practices including employee’s ability to take bathroom breaks. Additionally, callers often find call center agents or staff unqualified to provide problem resolution.

Another controversial area is the close monitoring of the employee’s work and activities. Some claim that the close monitoring is needed to plan the workload. However, others claim that such monitoring is a breach of human rights to privacy. Still others argue that it is counter-productive, as it can result in poor customer service and ultimately, in poor company image.

3. Call Center Varieties

One variation of a call center is virtual call centers. This type of center is created by connecting many smaller centers in various locations to one another. Calls can be routed to other call centers by using either the pre-delivery or the post-delivery method. An external switch is used in pre-delivery to route calls to the appropriate center. The post-delivery method on the other hand, allows the call center to transfer a call to a different center.

A second variation involves using remote agents. This is an effective alternative to housing all agents in a central location. Remote agents work from home and are able to login through the internet. Remote agents are usually contractors who pay their own taxes and set their own schedules. Furthermore, remote agents are paid on a per minute basis of talk time. They pay their own expenses such as Internet, telephone, and any needed software or hardware.

Besides handling telephone calls, contact centers also handle email and online communication such as instant messaging. The term contact center simply reflects the new methods of communication through the use of technology. Some companies may separate customer contact by medium. They may have a department for inbound calls, a separate department for outbound calls, and a team of agents to answer email inquiries.

Smaller companies may choose to create universal agents. This means that agents handle inbound, outbound, and online communication. The benefit of having universal agents is that they can be trained in various communication methods and product information. Customers can choose their preferred method of communicating with the call center. They can communicate over the phone, through email, instant messaging, or chat boards.

4. Call Center Services and CRM

CRM stands for customer relationship management. CRM involves methodologies, software, and Internet capabilities. Its purpose is to help a company manage customer relationships in an organized way.

CRM consists of helping a business to enable its marketing team to identify their best customers. Moreover, a company can manage marketing campaigns and generate quality leads. Another benefit is that CRM helps a company improve telesales and account management. This is accomplished by the optimization of information shared by various employees. It also streamlines existing processes such as taking orders using mobile devices.

CRM allows businesses to form personal relationships with their customers, which results in improving customer satisfaction. The goal is to maximize profits by identifying the most profitable clients or members and giving them the highest level of service. The best way to think about CRM is as a process that helps bring together many pieces about the customer such as market trends, marketing effectiveness, responsiveness, and sales. Businesses are able to use technology as well as human resources to learn about the customers’ behavior and their value.

5. Call Center Jobs

You may be wondering where you can find customer service jobs. Call center positions are plentiful and easy to find. If you want to search for a job the old fashion way, look in your local newspaper. Online sites such as craigslist.com are great resources. You can search by state, city, and category. If you want to work from home, the area will not be an issue so you can search in any state.

Another online resource you can use is Monster.com. You can search for a position and place your resume so that employers can contact you if they like your qualifications. All you have to do is create a free account and follow directions to post your resume.

There are many work-at-home resources where you can find the names of legitimate call center companies. These boards are great because you can do a search on a particular company and find archived posts about that company. Reading those posts will give you a good idea of how the company treats its employees. You will also find out whether contractors are satisfied working for it, whether it pays on time, or if they have any problems with their software. Knowing these things will help you make an informed decision about whether you should apply or not.

6. Call Center: Work at Home

Many persons wonder what it takes to work form home as a customer service representative. First, you need to make sure that working from home is for you. Keep in mind that you will be responsible for logging in on time and working your complete shift. The fact that you work from home does not permission give you permission to do whatever you want. If you commit to a certain schedule, you are expected to fulfill your commitment.

Additionally, you need to make sure that you have a computer with enough ram to upload any software required to perform your work. Working from home as a customer service representative involves logging in to the company’s site, using the Internet to access customer records or product information, and entering orders or answering customer’s questions. You will need to be on the phone and on the Internet at the same time. That means that you will need a landline telephone and a headset. Some companies allow their employees/contractors to take calls via VOIP.

The majority of the companies require their contractors to have their own unlimited long distance plan. Others allow you to use their automated dialer so you do not have to worry about long distance. If you have a long distance plan, read your terms and conditions on your contract carefully. Telephone companies are putting stricter restrictions on how you can use the service even though it is unlimited.

Finally, to succeed in working from home as a virtual customer service representative, you need the desire to help others, patience, and persistence. Organization skills and time management are two other skills that are extremely important. Although work at home positions are available, it may take months before you hear back from a company. They literally receive thousands of applications. It is a good idea to apply at as many companies as possible to increase your chances of getting hired. Expect to do an over the phone recorded audition. Make sure that you feel comfortable when you call. Practice the script ahead of time so you sound natural and you are fluent. Remember to smile, as it will result in a friendly tone of voice.

7. Offshore Call Center Work

We have all heard of companies outsourcing their call center work to offshore countries due to high operating and labor costs. Even though India is the present preferred outsourcing country for offshore call center operations, other companies are rapidly coming into the scene. Some of these countries are South Africa, Canada, Mexico, Singapore, and the Philippines.

One advantages of outsourcing to South Africa is that it is in the same time zone as the European region. It also shares a cultural and historical resemblance with European countries and the people are proficient in European and African languages. Outsourcing to Canada may be more convenient since it is in the same time zone as the U.S. Having a NAFTA membership makes it easier to gain marketing access, and the U.S. conducts more trading with Canada than the EU. Another reason for outsourcing to Canada is that the Global Information Technology Report for 2005-2006 places Canada sixth in IT readiness. Finally, a low attrition rate in call center jobs also makes Canada a good choice for outsourcing call center work. Call center jobs in Canada are viewed as good careers; hence there is a lower turnover rate.

What makes Mexico a good option for outsourcing customer service jobs? One reason is that agents are proficient in English and Spanish, thus they can cater to the Hispanic community in the U.S. Another reason is that Mexican agents are familiar with American culture.

Singapore is a good candidate for offshore outsourcing because it also has a free trade agreement with the U.S. It ranked second on the Global Information Technology Report for 2005-2006 in IT readiness. The fact that it is politically stable is another reason for Singapore coming on the outsourcing scene.

Finally, the Philippines are a good option since people are completely in tune with U.S. culture. The fact that Philippinos have good English speaking skills is yet another reason. A third factor that makes the Philippines a great choice for outsourcing is that it has the lowest real estate rates among all other countries.

8. Business Sectors that Use Call Center Services

Any business can benefit from a call center’s services. Telephone companies need to provide customer service support for their clients. Their inbound call center receives calls regarding billing inquiries, new service, and disconnects. Outbound agents call current customers to promote new plans or offer service upgrades. They may also call ex-members regarding special offers to gain back their business.

Another sector that may benefit from a call center’s services is the insurance industry. Insurance companies rely on leads to increase their business and gain new members. Insurance companies can benefit from inbound as well as outbound services.

Utility companies also employ the services of call centers. In addition to receiving a high volume of calls regarding billing inquiries, new service and disconnects, they also have the need to promote their services. This is especially true in areas where there are many utility companies and customers can easily switch from one company to another.

9. Call Center Work and Stress Reduction

Everyone can do simple things to reduce stress on a personal level. Some companies have taken the initiative to get management involved in an effort to help their employees deal with stress on the job. The following are some suggestions that professionals recommend:

One recommendation is for the boss or supervisor to spend time with his employees for reassuring reasons. This is in view of world events and the stress that it may cause on employees. Supervisors should inquire about their observations on current or recent events. Ask how they feel about changes taking place. The result is that showing personal interest in the employees will lead to respect and admiration toward the supervisor.

A second suggestion is to offer employees additional time off if stress is affecting their performance. Additional breaks may help to relieve physical and mental fatigue. This will result in improved productivity. As the supervisor, you can hire experts to teach employees the importance of rest and relaxation. Requiring too much overtime from employees can take its toll in absenteeism and attitudes at the work place.

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